Defining quality in e-communications that you produce for your clients, or send to your customers, is critical to the success of your direct marketing. The content that you deliver says everything about your organisation, no matter which medium you choose for your communications.
SurveyDigital has developed proven strategies for ensuring that your e-communications not only hit the mark, but that they are:
- Corporate - following the tone set by head office or your parent company
- On time - delivering the message to the reader on schedule
- Reliable - making sure that your media work on all levels
- Relevant - ensuring your message does not offend in any country or market
- Error-free - checking spelling, grammar, punctuation, legal and factual correctness
- Compliant - matching your company style guidelines and conventions
- Tested - checking out links, prices, dates, images and language
SurveyDigital has worked with global players since 2000, developing and improving quality processes that now ensure that their e-communications, in multiple language editions, are free from errors. The company keeps a record of testing, checking and findings as part of the process and offer a full feedback, retest and sign-off loop to maintain the highest standards.
Objectivity - The creator cannot be the editor
In order to ensure that your messaging and e-communications work effectively, it is necessary to stand back. Your webmaster is not the person to proofread your website. Your marketing communications manager is not the person to check that your emails are consistent. Your copywriter should not be the copy-editor. You cannot judge your own work objectively.
Learn more about SurveyDigital's quality assurance processes.
